Core Modules
The Planning Layer Your Team Actually Uses
Stop losing strategic intent to spreadsheets. Camphouse gives every market, agency, and channel a single structured environment where plans become data from day one.
Agency
Planning Environment
Built for scale.
Designed for humans.
Smart Import or Native Build: Create plans line-by-line in Camphouse or import existing Excel files into a clean, structured environment. Either way, the data model is consistent.
Smart Import or Native Build
Multi-Market Coordination: One source of truth for global teams and hundreds of regional agencies. No more reconciling conflicting versions across markets.
Multi-Market Coordination
Custom Media Architecture: Configure channels, investment categories, and media types to match how your business actually operates - not a generic template.
Custom Media Architecture
Taxonomy Bedrock
Clean data starts at the plan, not the report.
Auto-Generated Naming: Campaign names and UTM parameters are built automatically from user selections. No more FB vs. Meta. No more manual typos in tracking.
Auto-Generated Naming
Source-Level Data Integrity: Prevent quality issues before they happen. Enforce consistent naming so your plan and your results always have a perfect 1:1 match.
Source-Level Data Integrity
Rich Metadata: Tag every placement with audience, creative, and objective data that stays attached through the entire campaign lifecycle - from plan to post-analysis.
Rich Metadata
Objective-Based Planning
Connect every dollar to a business outcome.
KPIs at the Plan Level: Define CPA, ROAS, and CPM targets during planning so optimization teams have a baseline from day one - not day thirty.
KPIs at the Plan Level
Performance-Informed Allocation: Use historical data to weigh how much budget each tactic deserves. Stop guessing. Start allocating with evidence.
Performance-Informed Allocation
Strategic Rationale: Capture the why behind every channel and audience choice so your team never loses the thread between strategy and execution.
Strategic Rationale
Media agility,
at every scale.
Media agility,
at every scale.
Six structural improvements that compound across every campaign, every quarter.
Six structural improvements that compound
across every campaign, every quarter.
Six structural improvements that compound across every campaign, every quarter.
Manager
Zero Data Duplication
One plan, one source of truth. No more reconciling conflicting spreadsheets before a report.
Zero Data Duplication
Instant Performance Clarity
KPIs set at the plan level mean every report starts with a defined benchmark, not a guess.
Instant Performance Clarity
Seamless Collaboration
Global teams and local agencies work in the same space. Comments, changes, and approvals in one place.
Seamless Collaboration
Accelerated Launch Speed
Structured approvals and ready-to-activate plans cut time from brief to live by up to 60%.
Accelerated Launch Speed
Unified Data Model
Every market, agency, and channel feeds into one consistent taxonomy. Clean in, clean out.
Unified Data Model
Audit-Ready History
Every version, every comment, every decision is logged. Compliance and post-mortems have never been easier.
Audit-Ready History
Camphouse is very intuitive and user friendly, which makes easy to adopt the use. The multiple offered functionalities inside of the tool makes it interesting not only for a media planner, but for every user levels.
At the end of the day, Camphouse increases profitability of every manhour minute and ad spend ROI
I Love how this is a one-stop database for all our media campaigns, where you can access each individual campaign and slice the information however you like, as well as easily export to Excel or Powerpoint.
I've been looking for media buying tools for some time and then found Camphouse. It's a great software product, that allows to manage your media budget within your agency or a company.
Camphouse is very intuitive and user friendly, which makes easy to adopt the use. The multiple offered functionalities inside of the tool makes it interesting not only for a media planner, but for every user levels.
At the end of the day, Camphouse increases profitability of every manhour minute and ad spend ROI
I Love how this is a one-stop database for all our media campaigns, where you can access each individual campaign and slice the information however you like, as well as easily export to Excel or Powerpoint.
I've been looking for media buying tools for some time and then found Camphouse. It's a great software product, that allows to manage your media budget within your agency or a company.
Camphouse 
Agent.
Your AI planning partner.
Whether you're steering enterprise strategy, managing agency operations, or executing in the field, Camphouse speaks your language and solves your specific challenges.
Brief-to-Plan in seconds
Drop in a campaign brief. Get a structured, line-by-line media plan back in under a minute.
Learn more
Scenario modeling
Compare multiple media mix scenarios instantly. Find the most efficient path to your KPIs before committing.
Learn more
Performance-informed allocation
Recommendations built on your own historical data - not generic benchmarks.
Learn moreBuilt for Teams
That Lead
Whether you're steering enterprise strategy, managing agency operations, or executing in the field, Camphouse speaks your language and solves your specific challenges.
Brief-to-Plan in seconds
Drop in a campaign brief. Get a structured, line-by-line media plan back in under a minute.
Learn moreScenario modeling
Compare multiple media mix scenarios instantly. Find the most efficient path to your KPIs before committing.
Learn morePerformance-informed allocation
Recommendations built on your own historical data - not generic benchmarks.
Learn moreCamphouse Copilot.
Your AI planning partner.
Whether you're steering enterprise strategy, managing agency operations, or executing in the field, Camphouse speaks your language and solves your specific challenges.
Brief-to-Plan in seconds
Drop in a campaign brief. Get a structured, line-by-line media plan back in under a minute.
Learn moreScenario modeling
Compare multiple media mix scenarios instantly. Find the most efficient path to your KPIs before committing.
Learn morePerformance-informed allocation
Recommendations built on your own historical data - not generic benchmarks.
Learn moreProve your ROI. In real time.
See how Camphouse transforms your planning workflow in a 30- minute product tour with one of our media operations specialists.
Prove your ROI. In real time.
See how Camphouse transforms your planning workflow in a 30- minute product tour with one of our media operations specialists.
Prove your ROI. In real time.
See how Camphouse transforms your planning workflow in a 30- minute product tour with one of our media operations specialists.