Planning System of Record

One media plan,
at the depth each team needs.

Media leads see the portfolio in the Overview: budget across brands, markets and channels. Planners build it in the Sheet view, placement by placement. Same plan, so every change is visible to everyone at once.

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Unified Visualization

Dynamic Flowcharts & Global Consolidation.

See the plan across any time horizon, from one campaign to the full year, consolidated across markets. Marketing, media and finance look at the same plan, each filtered to the dimensions they care about.

Three views of one plan: Marketing reads the strategy and timing, media reads the tactics and placements, finance reads planned against committed spend. Same data, different cuts.

Unified Command

Filter by any dimension: Break the plan down by media owner, campaign type, creative asset, market or any custom tag you have set up in your account.

Creative Performance Tracking

Plan down to the asset: Go beyond channel totals and see how spend is distributed across creatives and formats, so the plan reflects what is actually going to run.

Dimension Filtering

Multi-year Intelligence

Multi-year Data: you are your best benchmark.

Every plan you build in Camphouse stays in the record. Over time that becomes years of media history you can read as one dataset, not a folder of old spreadsheets.

Year-on-year comparison: Put this year's plan next to last year's, by market, channel or brand, and see what changed and where the seasonality really sits.

Historical Benchmarking

Media owner spend: See how much you invest with each media owner across all markets and years, useful going into the next negotiation.

Media Owner Spend Analysis

Spend by market cluster: Compare investment across regions and country groups to check that the global mix reflects the strategy, and where local plans have moved away from it.

Custom Formula Metrics

Strategic Planning

Spend the meeting deciding, not assembling.

Walk into every QBR, budget cycle and strategy session with the numbers already in place. The plan, the actuals and the history are in Camphouse, so nobody has to rebuild them the week before.

Media partner reviews: Bring the full picture of what you have invested with each partner, across markets and years, and hold the conversation on shared numbers.

The QBR Force Multiplier

Strategy sessions: Work from the live plan rather than a deck built from it. Everyone in the room sees the same version, filtered to their part of the business.

Frictionless Budget Cycles

Budget cycles: Back next year's request with what actually happened this year and the years before, by brand, market and channel, straight from the record.

Strategic Alignment

A Planning System of Record
for all your media decisions.

A Planning System of Record
for all your media decisions.

Media spend is one of the largest budgets in the business. Camphouse keeps the record of every plan, budget and result, so each decision builds on what came before.

Media spend is one of the largest budgets in the business. Camphouse keeps the record of every plan, budget and result, so each decision builds on what came before.

Six structural improvements that compound
across every campaign, every quarter.

Consolidated Governance

Set budgets top-down across regions and brands, and cap allocation so no plan commits more than was approved. Finance and media work from the same figures.

From plan to platform

Take approved campaign names, UTMs and placement IDs to the buying platforms through export templates or direct connections, so what runs is what was planned.

Planning that carries the detail

Replace static files with a live Sheet view: smart import from your existing plans, multi-level approvals, and campaign names and taxonomy generated from the plan itself.

Better media decisions

Bring planning, budget and performance data into the same reports. Track pacing and custom metrics across all markets, and decide the next shift in country mix and media mix on current numbers.

Ready to plan your next Campaign?

See the full end-to-end platform in a 30-minute product tour.

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Ready to plan your next Campaign?

See the full end-to-end platform in a 30-minute product tour.

See Platform

Book a Call

Ready to plan your next Campaign?

See the full end-to-end platform in a 30-minute product tour.

See Platform

Book a Call