Ebook

How Media Ops can Power your Marketing Transformation

Redrawing the org chart is only half a transformation. This ebook makes the case for treating media operations as your first decision, not an afterthought, with five frameworks covering operating models, readiness, agency workflow roles, the agency model spectrum and platform fit.

Enterprise Leaders

Four in five CMOs are changing their operating model. Build ops before the org chart.

agency Heads

A lead network and eight local specialists, in one workflow.

Advertisers

Restructured three times, still reconciling in spreadsheets. Where to start instead.

Enterprise Leaders

Four in five CMOs are changing their operating model. Build ops before the org chart.

agency Heads

A lead network and eight local specialists, in one workflow.

Advertisers

Restructured three times, still reconciling in spreadsheets. Where to start instead.

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