The Camphouse Solution

Overview & Control

With a team spread across four different brands and central and local marketing teams, they needed a tool to give them an overview and control of their global activities. Ruth Sainz, Head of Growth Marketing, Global Marketing at Hurtigruten Group, says:

“As part of the initial process, we identified and compared three different tools, but ultimately we chose Camphouse for its flexibility, great usability, and personal client service. With so many people in and outside of the company using a brand-new tool with new processes, it was important that it was fully tailored to our needs and very easy to use.”

“As part of the initial process, we identified and compared three different tools, but ultimately we chose Camphouse for its flexibility, great usability and personal client service.”


RUTH SAINZ
Head of Growth Marketing

Build New Marketing Process

Hurtigruten Group wanted Camphouse to help them build new processes for their marketing activities. The first step was to build a full account structure that everyone could get on board with and use easily. Next, they wanted a tool that could integrate with their paid and owned channels, making it easier to view performance in one place.

On top of viewing their data, they needed a tool that could give them a better understanding of their campaign data and how they can improve, which they have built in Camphouse using predictive marketing models. Finally, they needed to use it to scale their operations as the company grows. Camphouse has been a game changer for u.s

Initial Results

When they first started using Camphouse, Hurtigruten planned to use it for media planning between them and their agency. They then found it so useful that they now use it to build all of their marketing plans.

“Camphouse has been a game-changer for us. With a few clicks, we’re able to answer questions that took hours or days to find out before. The whole Sales and Marketing organization has access and has received specific training, so everyone can go in and pull the information they are looking for. The process with our media agency has also become more efficient, clear, and transparent, saving time for both parties.”

Hurtigruten has built attribution models in Camphouse to help them understand campaign performance, conversion rates, and ROI. With this visibility and easy reporting, they can see where to place spend and where to improve results.

What’s Next?

Hurtigruten Group has ambitious growth goals planned for the next 10 years. They plan to use Camphouse to keep making better data-driven decisions so they can reach these goals. They plan to do this by building predictive models based on complex attribution models to better understand what drives ROI.