Platform Foundation

What if Advertisers and Agencies could Collaborate Differently?

Advertisers work with several agencies across many markets, and agencies serve a growing roster of clients. Most of that collaboration still runs through email threads, shared drives and disconnected spreadsheets. Plans drift from budgets, approvals live in inboxes, and both sides spend their time reconciling versions rather than deciding on the media.

40%

of planning time lost to coordination

100+

Markets managed in a single workspace

1

Unified platform for agencies & advertisers

The Interoperable Command Center

One platform.
Both sides of the table.

One platform.
Both sides of the table.

Camphouse is the House of Agencies and Advertisers - a single, interoperable layer where both parties collaborate on media plans in real-time.

For Advertisers

Collaborate with multiple agency partners - Creative, Media, Social, Search - in one workspace.

Maintain central governance while giving each agency the autonomy to execute within their SOW.

Full visibility across your entire agency ecosystem without losing control.

For Agencies

Manage hundreds of clients across dedicated subsidiaries from a single platform.

Use a standardized planning layer that scales across your entire book of business.

Preserve client-specific nuances without rebuilding your process from scratch.

01 Federated Data Ownership

Shared workspaces. Independent taxonomies.

One taxonomy, no compromise. Advertiser and agency plan in the same structure, and each maps Camphouse data to its own internal fields and naming conventions. Neither side has to change how it is organised.

Dual-Taxonomy Mapping: Two views of the same plan. Advertisers map plan data to their business structure, by finance and marketing lines, while agencies map the same plans to their billing and trafficking systems. One record, read the way each side needs it.

Dual-Taxonomy Mapping

Scope of Work (SOW) Security: Access by scope of work. Advertisers decide what each agency partner can access, down to the market, brand or media type they are responsible for. Every agency works inside its own scope, with no visibility into another partner's plans.

Scope of Work (SOW) Security

Global

02 - Native Orchestration

Move from coordination to orchestration.

Tools built for the modern media professional so your team spends time on strategy, not logistics.

Generative Brief Templates: Start every cycle with an AI-assisted brief. Ensure strategic objectives, budget guardrails, and KPIs are clearly defined before a dollar is allocated.

Generative Brief Templates

Native Discussion & Notifications: Eliminate the email thread. Discuss line items, request changes, and receive real-time updates with an immutable audit trail.

Native Discussion & Notifications

Customizable Views: Sheet for planners, Flowchart for leadership, Reports for finance. Every stakeholder gets the perspective they need.

Customizable Views

03 - Approval Engine

The power of seamless approvals.

The core of our collaborative workflow is the Conditional Approval Engine designed to eliminate bottlenecks while preserving governance.

Automated Approval Chains: Route plans through the right stakeholders instantly. Set triggers based on budget thresholds, media types, or market-specific requirements.

Automated Approval Chains

Version Control & Snapshots: Never lose track of a change. Compare Plan v1 to Plan vFinal and see exactly who approved what, and when.

Version Control & Snapshots

The Plan-to-Live Hand-off: Once approved, naming conventions and UTMs are locked, enabling a seamless hand-off from agency planning to platform activation.

The Plan-to-Live Hand-off

Collaboration that enables speed.

Collaboration that enables speed.

Governance and agility don't have to be in tension. The right structure makes both possible.

Governance and agility don't have to be in tension. The right structure makes both possible.

Six structural improvements that compound
across every campaign, every quarter.

Local

Unified House

One platform shared by global brands and their entire agency ecosystem — no more switching tools.

3× Faster Approvals

Automated chains reduce approval cycles from weeks to hours with no manual chasing.

Immutable Audit Trail

Every comment, change, and approval is timestamped and attributed — always on record.

SOW Governance

Granular access control ensures each agency partner sees only what they're scoped to deliver.

Dual Taxonomy

Advertisers and agencies each maintain their own organizational view of the same plan data.

Activation-Ready Hand-off

Approved naming conventions and UTMs lock automatically for a clean plan-to-live transition.

Every collaboration. Accounted for.

See how Camphouse brings agencies and advertisers together in a 30- minute product tour.

Every collaboration. Accounted for.

See how Camphouse brings agencies and advertisers together in a 30- minute product tour.

Every collaboration. Accounted for.

See how Camphouse brings agencies and advertisers together in a 30- minute product tour.