Lisbon-based creative agency finds a new rhythm with Camphouse, cutting planning time and unlocking smarter, AI-powered media operations.
Nova Expressão, one of Portugal’s leading independent agencies, has overhauled its media planning and operations by adopting Camphouse — and the results speak for themselves.
Before Camphouse, campaign planning at Nova Expressão relied on scattered Excel sheets, time-consuming manual work, and inconsistent documentation. “We had many similar versions of Excel files,” said Digital Media Manager Tiago Maximo.
“It was hard to ensure the data was consistent, clean, and reliable.”
Enter Camphouse.
By centralizing media planning, invoicing, and reporting in a single platform, Camphouse brought structure to the chaos. Teams now move faster, reduce errors, and respond to clients with newfound confidence.
“The ability to centralize all the media planning data for all our clients in one single platform has been a game-changer,” said Data Analyst Leonor Amaral.
Even more transformative? The built-in AI.
From last-minute board-level requests to urgent client questions, the AI assistant allows Nova Expressão to surface key campaign data in seconds – no more spreadsheet digging. “With this great add-on, we have all we need in a matter of seconds,” said Tiago. “It’s especially helped us respond to urgent requests – what investment has been made on a particular platform or which client communicated on which channel.”
The agency now saves hours every week across planning, billing, and reporting – and it’s showing up in the bottom line. “The platform helps us optimize decisions and save time, which ultimately makes our agency more profitable,” Tiago noted.
Nova Expressão has even started showcasing Camphouse in client pitches, gaining credibility and a competitive edge. “It gives us credibility and shows we’re a modern, forward-thinking agency,” said Tiago.
As they continue to scale, the team at Nova Expressão sees Camphouse as more than just a tool – it’s the foundation for a smarter, faster, more data-driven agency.
Learn more about the case study here.
