ChatGPT has launched Pulse, a new AI feature that proactively delivers personalized updates, summaries, and ideas. As reported by Ad Age, many see Pulse as the first step toward a native ad channel on the platform.
How Pulse Works
OpenAI describes Pulse as a “preview” feature rolling out on mobile for Pro users. Pulse researches based on your chat history, connected apps (like Calendar), and what you signal is useful.
Each day, Pulse sends visual “cards” you can scan or expand. You decide what content you want by curating for tomorrow or giving feedback like thumbs up or down.
Connected apps enhance context. If you link Google Calendar or Gmail, Pulse might suggest a meeting agenda, dinner ideas, reminders, or research tied to your schedule.
Safety and relevance matter. Pulse cards pass through content filters, and the feature is designed so users can turn app integrations on or off.
Ad Potential in Pulse
At present, Pulse does not include ads. Sam Altman confirmed at DevDay that ads are not deployed for now. The Verge reported that OpenAI is exploring ad models quietly behind the scenes.
Pulse’s feed-style layout feels similar to social media, making it a natural canvas for sponsored content or native commerce cards. Because Pulse tailors content closely to user intent, any ads could be highly relevant and context driven.
Pulse already links with OpenAI’s Instant Checkout, which powers one-click commerce with partners like Etsy and Shopify. That integration strengthens the possibility of embedding product recommendations directly into cards.
Still, user trust will be key. Ads must feel helpful, not disruptive. Overreaching or poor targeting could alienate users. Pulse must retain its utility for marketing to work.
Pulse sits at a crossroads of chat, feed, and personal assistant. If OpenAI plays it right, it could transform ChatGPT from responder to platform, and open a fresh ad frontier.
