CEOs are stepping front-and-center in recent brand campaigns, bringing leadership into the spotlight for Red Lobster and Ram trucks.
Red Lobster’s CEO Takes the Spotlight
Red Lobster’s new CEO, Damola Adamolekun, stars in the chain’s latest commercial. The ad showcases his vision and passion – promoting menu refreshes, value pricing under $20, happy hour cocktails, and the dependable return of Cheddar Bay biscuits. Adamolekun even begins with a personal greeting: “Welcome back” – marking a bold move to connect directly with diners and signal a strategic revival. Red Lobster is aiming for a full comeback with updated branding and enhanced dining experiences.
Ram CEO Apologizes in Engine-Reboot Ad
Over at Ram, CEO Tim Kuniskis appears in a new commercial addressing a misstep – phasing out the iconic HEMI V‑8 engine. Kuniskis directly acknowledges the error, stating “We got it wrong,” and announces the decision to reintroduce the engine in 2026. The ad complements back-to-basics messaging for Ram after steep sales declines. It features real footage from a NASCAR track and emphasizes performance, tradition, and customer feedback. Kuniskis intends the campaign to repair trust with longstanding fans.
Why CEOs Are Showing Up
Ad Age reports that both Red Lobster and Ram are tapping their CEOs in ads for a reason: authenticity and reconnection. As leaders, both Adamolekun and Kuniskis embody a new era for their brands, and their presence helps build credibility from the inside.
But there’s risk. If the CEO’s behavior or performance falters, the brand may suffer by proxy. And not every CEO is camera-ready; some may fail to connect or come off as self-serving.
What This Means for Brands
CEO-led campaigns are trending upward. Consumers increasingly value direct communication and transparency from leadership. These campaigns reflect that shift. But brands also need to be strategic and authentic to avoid overshooting.
