The Brief
The latest on advertising, marketing, & media innovation
Latest Story
Brands Rethink Mobile Apps and Websites as AI Search Changes the Customer Journey
Brands are redesigning mobile apps and websites for AI discovery as assistants reshape how customers search, browse and complete actions online.
Advertising & Media
Roku Says Its Video Ad Growth Is Outpacing OTT Market
Roku reports strong advertising growth as streaming ad spend rises. AI tools and self-serve ads are helping more brands enter connected TV.
BBDO Leads Super Bowl 60 With Six Brand Ads
BBDO aired six Super Bowl 60 ads across categories, using humor, nostalgia, and product focused storytelling to stand out.
Anthropic Debuts Super Bowl Ad Promising Ad Free AI
Anthropic used its first Super Bowl ad to position Claude as an ad free AI assistant and question whether ads belong in AI tools.
Agencies & Industry
Publicis Leads 2025 New Business Rankings With 56 Percent Share
Publicis topped 2025 agency new business rankings with 1,458 wins and $1.09 billion in revenue, outpacing WPP and Omnicom.
WPP Plans Creative Agency Overhaul Under New CEO
WPP prepares a new creative structure that brings Ogilvy, VML, and AKQA under one umbrella while maintaining their agency identities.
Netflix to Acquire Warner Bros. Studios and Streaming
Netflix will acquire Warner Bros. in an $82.7B deal, gaining major franchises and expanding its footprint across streaming, film and global content.
AI & Technology
Brands Rethink Mobile Apps and Websites as AI Search Changes the Customer Journey
Brands are redesigning mobile apps and websites for AI discovery as assistants reshape how customers search, browse and complete actions online.
Airbnb Says AI Search Traffic Converts Better Than Google
Airbnb says AI search platforms are becoming a key discovery channel, delivering stronger conversion rates than traditional search traffic.
Amazon Opens Ads Platform to AI Agents With New MCP Server
Amazon opens its ads platform to AI agents, allowing natural language prompts to create, manage, and expand ad campaigns faster.
Brand & Partnerships
Roku and Nielsen Deepen Streaming Measurement Partnership
Roku and Nielsen deepen their measurement partnership to give advertisers more reliable streaming audience data and clearer campaign reporting.
Burger King Launches SpongeBob Collab for All Ages
Burger King rolls out a SpongeBob collaboration featuring themed menu items, toys and packaging aimed at fans of all ages.
Hasbro Plans to Develop and Publish Its Own Video Games
Hasbro told Brandweek 2025 it will build and publish its own video games, giving the company creative control of major franchises like Transformers and Dungeons ...
Consumer & Market Trends
B2C Marketing on LinkedIn: Why More Brands Are Investing
As reported by Ad Age, more business-to-consumer (B2C) brands are exploring LinkedIn as a marketing channel rather than exclusively relying on traditional social platforms. This ...
YouTube Surpasses Social Media Rivals in UK Usage
Recent data from YouGov shows YouTube is gaining ground on traditional social platforms, becoming the most rapidly growing among UK users. According to the survey, ...
Gen Z Shopping Habits Shape the Future of Retail
New insights from Digiday, based on a TeenVoice survey, show that Gen Z is fundamentally reshaping the way products are discovered and purchased. These behaviors ...
Events & Conferences
Cannes Lions Pulls DM9’s Grand Prix Amid AI Content Controversy
AI-Generated Footage Leads to Award Withdrawal Cannes Lions has revoked DM9’s Grand Prix award in the Creative Data category after concluding that the agency submitted ...
Cannes Lions 2025: Where Marketing, Media & Tech Collide
The Cannes Lions International Festival of Creativity returns on June 17, bringing together global leaders in advertising, marketing, and tech. Held annually in Cannes, France, ...
Camphouse Is Headed to MAD//Fest 2025
Camphouse is headed to MAD//Fest 2025! Join us July 1–3 in London for meetups, AI talks, surprise activations, and exclusive dinners with brands.
Regulation & Policy
PubMatic Sues Google in Antitrust Case Seeking Billions
PubMatic is suing Google in U.S. court, alleging anti-competitive practices in adtech. The SSP seeks billions in damages as regulators watch closely.
Google Braces for EU Antitrust Fine amid Trade Delays
Google is expected to receive a modest antitrust fine from the European Commission in the coming weeks over alleged anti-competitive behavior in its adtech business, ...
B2B Influencer Marketing Faces FTC Disclosure Issues
A growing number of B2B brands are working with influencers to build credibility and reach new audiences. But many of those campaigns aren’t following advertising ...
Reports & Research
UK Consumer Confidence Rises Slightly but Still Weak
UK consumer confidence edged up in December, showing modest improvement but continued caution around spending and the economic outlook.
B2B Marketers Face Rising Pressure to Deliver Lead Volume
B2B marketers face rising pressure to deliver large lead volumes, creating concerns about quality, sales alignment and long-term growth.
Company & Product Updates
Shopify Launches Product Network for Shared Merchant Catalogs
Shopify launches Product Network to help merchants share catalogs, earn commissions, and convert more shoppers through unified search and checkout.
Camphouse x Grasp
Camphouse and Grasp unite to deliver a seamless plan-to-activation media workflow, offering real-time insights, end-to-end data consistency, and smarter media operations.