We will be at Advertising Week in New York on Oct 5th to 8th. We would love to see you there!
We will be at Advertising Week in New York on Oct 5th to 8th. We would love to see you there!
We will be at Advertising Week in New York on Oct 5th to 8th. We would love to see you there!
Brand
Agency
Frequently
asked questions
Everything you need to know
Camphouse is a Media Operations Intelligence platform for enterprise advertisers and media agencies. Teams use it to allocate media budgets, plan campaigns, activate plans in buying platforms and report Planned vs. Actuals in one system, with enterprise approval workflows and a data structure built for media. More than 13,000 media professionals use Camphouse, at companies including L'Oréal, Heineken, Zalando, Amazon, Dentsu and Jellyfish.
Camphouse is a Media Operations Intelligence platform for enterprise advertisers and media agencies. Teams use it to allocate media budgets, plan campaigns, activate plans in buying platforms and report Planned vs. Actuals in one system, with enterprise approval workflows and a data structure built for media. More than 13,000 media professionals use Camphouse, at companies including L'Oréal, Heineken, Zalando, Amazon, Dentsu and Jellyfish.
Camphouse is not a media buying platform or a DSP. It is the system of record for media plans, budgets and results. Buying continues in Google Ads, Meta, DV360, The Trade Desk and with your publishers; Camphouse is export-ready or pushes approved plans to those platforms and pulls spend and KPI actuals back against the plan.
Camphouse is not a media buying platform or a DSP. It is the system of record for media plans, budgets and results. Buying continues in Google Ads, Meta, DV360, The Trade Desk and with your publishers; Camphouse is export-ready or pushes approved plans to those platforms and pulls spend and KPI actuals back against the plan.
Camphouse is built for advertisers running several brands and markets, and for the media agencies that plan and buy for them. Advertiser and agency teams work in the same account, each with the roles, views and approval steps that fit their side of the relationship. Typical users are global and local media managers, media planners, agency operations leads and media finance teams.
Camphouse is built for advertisers running several brands and markets, and for the media agencies that plan and buy for them. Advertiser and agency teams work in the same account, each with the roles, views and approval steps that fit their side of the relationship. Typical users are global and local media managers, media planners, agency operations leads and media finance teams.
Camphouse replaces the spreadsheets and flowcharts used to build and share media plans. Sheet View keeps the flexibility planners expect from a spreadsheet, with a shared data model underneath: one taxonomy, automated naming conventions, version control, approvals and Planned vs. Actuals tracked on every line.
Camphouse replaces the spreadsheets and flowcharts used to build and share media plans. Sheet View keeps the flexibility planners expect from a spreadsheet, with a shared data model underneath: one taxonomy, automated naming conventions, version control, approvals and Planned vs. Actuals tracked on every line.
Camphouse is designed for global-local media operations, with one account covering all brands, business units and markets. Budgets and targets are set globally or at market level then, distributed to regions and countries, and reported back up the same hierarchy. Local teams work in their own plans; central teams keep the full picture without asking for exports.
Camphouse is designed for global-local media operations, with one account covering all brands, business units and markets. Budgets and targets are set globally or at market level then, distributed to regions and countries, and reported back up the same hierarchy. Local teams work in their own plans; central teams keep the full picture without asking for exports.
Camphouse covers every media channel a team plans against: digital, TV, OOH, print, radio and audio, retail media, sponsorship and any custom media type. Media types and fields are configured to the customer's own taxonomy, so offline and online sit in the same plan and the same Planned vs. Actuals report.
Camphouse covers every media channel a team plans against: digital, TV, OOH, print, radio and audio, retail media, sponsorship and any custom media type. Media types and fields are configured to the customer's own taxonomy, so offline and online sit in the same plan and the same Planned vs. Actuals report.
Camphouse supports the full media campaign cycle in four connected stages. Allocation sets budgets and targets. Planning builds, versions and approves the media plan. Activation breaks lines into flights, generates campaign names and UTMs, and pushes to buying platforms. Reporting connects actuals to the plan for pacing, post-buy reports and QBR-ready exports.
Camphouse supports the full media campaign cycle in four connected stages. Allocation sets budgets and targets. Planning builds, versions and approves the media plan. Activation breaks lines into flights, generates campaign names and UTMs, and pushes to buying platforms. Reporting connects actuals to the plan for pacing, post-buy reports and QBR-ready exports.
Camphouse AI is the AI suite of the Camphouse platform, made of two products on one intelligence layer: Ivar, the media operations agent built into Camphouse, and Camphouse MCP, a Model Context Protocol server that brings the Camphouse plan of record into Claude and other MCP-compatible AI tools.
Camphouse AI is the AI suite of the Camphouse platform, made of two products on one intelligence layer: Ivar, the media operations agent built into Camphouse, and Camphouse MCP, a Model Context Protocol server that brings the Camphouse plan of record into Claude and other MCP-compatible AI tools.
Ivar is the media operations agent built into Camphouse. Ivar answers data queries ("show last quarter's social spend by channel"), generates a media plan from a brief and a budget, analyses pacing across campaigns and markets, and executes bulk changes such as renaming, duplicating or reallocating hundreds of entries in one request. Ivar runs the same operations a user would perform by hand, with that user's permissions.
Ivar is the media operations agent built into Camphouse. Ivar answers data queries ("show last quarter's social spend by channel"), generates a media plan from a brief and a budget, analyses pacing across campaigns and markets, and executes bulk changes such as renaming, duplicating or reallocating hundreds of entries in one request. Ivar runs the same operations a user would perform by hand, with that user's permissions.
Camphouse MCP is Camphouse's Model Context Protocol server. It lets Claude and any MCP-compatible agent read and write media plans, budgets and Planned vs. Actuals directly from the tool the team already works in. The same user permissions, field rules and approval workflows apply to an AI agent as to a person, and Camphouse remains the single source of truth.
Camphouse MCP is Camphouse's Model Context Protocol server. It lets Claude and any MCP-compatible agent read and write media plans, budgets and Planned vs. Actuals directly from the tool the team already works in. The same user permissions, field rules and approval workflows apply to an AI agent as to a person, and Camphouse remains the single source of truth.
Camphouse integrates with the major buying platforms, including Google Ads, Meta, LinkedIn, TikTok, Amazon Ads and The Trade Desk, and with analytics and planning tools such as Google Analytics, Google Sheets and Search Console. Connectors pull spend and KPI actuals into the plan and, for supported platforms, push approved plans out to reduce manual re-trafficking.
Camphouse integrates with the major buying platforms, including Google Ads, Meta, LinkedIn, TikTok, Amazon Ads and The Trade Desk, and with analytics and planning tools such as Google Analytics, Google Sheets and Search Console. Connectors pull spend and KPI actuals into the plan and, for supported platforms, push approved plans out to reduce manual re-trafficking.
Yes. Camphouse has an open REST API, and results can be imported by file upload or automatically through Amazon S3 and SFTP. A data warehouse, ad server, TV post-buy file or MMM provider can feed the same Planned vs. Actuals view as a native connector.
Yes. Camphouse has an open REST API, and results can be imported by file upload or automatically through Amazon S3 and SFTP. A data warehouse, ad server, TV post-buy file or MMM provider can feed the same Planned vs. Actuals view as a native connector.
All data in Camphouse is exportable. Plans, calendars, results and reports export to Excel, CSV, PDF and PPTX; export templates lock a layout for finance, procurement and agency partners; and the External Export plugin pushes data directly to Google Sheets. The REST API gives the same access programmatically.
All data in Camphouse is exportable. Plans, calendars, results and reports export to Excel, CSV, PDF and PPTX; export templates lock a layout for finance, procurement and agency partners; and the External Export plugin pushes data directly to Google Sheets. The REST API gives the same access programmatically.
Yes. Camphouse generates campaign names, placement names, UTMs and PO codes automatically from the plan, following a naming convention defined once per organisation. Every line that reaches a buying platform is named the way the data and analytics teams expect, which is what makes Planned vs. Actuals matching reliable.
Yes. Camphouse generates campaign names, placement names, UTMs and PO codes automatically from the plan, following a naming convention defined once per organisation. Every line that reaches a buying platform is named the way the data and analytics teams expect, which is what makes Planned vs. Actuals matching reliable.
Camphouse matches actuals to the plan line by line, using the identifiers the plan generated for each placement. Spend and KPI pacing are read against planned budget and targets automatically, without a reconciliation spreadsheet, and budget leakage shows the moment actuals move ahead of plan.
Camphouse matches actuals to the plan line by line, using the identifiers the plan generated for each placement. Spend and KPI pacing are read against planned budget and targets automatically, without a reconciliation spreadsheet, and budget leakage shows the moment actuals move ahead of plan.
Yes. Camphouse supports SAML SSO with Okta, Microsoft Entra ID, Google Workspace, Ping Identity and ADFS, both IdP- and SP-initiated, with several identity providers on one account. Two-factor authentication, password policies and periodic account validation are enforced from one security settings page. SCIM provisioning keeps user accounts in sync with the customer's directory.
Yes. Camphouse supports SAML SSO with Okta, Microsoft Entra ID, Google Workspace, Ping Identity and ADFS, both IdP- and SP-initiated, with several identity providers on one account. Two-factor authentication, password policies and periodic account validation are enforced from one security settings page. SCIM provisioning keeps user accounts in sync with the customer's directory.
Camphouse is priced on the size and complexity of the media operation, not per seat, so advertiser, agency and finance teams work in the same account without adding cost per user. Advertisers choose one of three plans (PRO, PLUS, ENTERPRISE) and a set of add-ons; agencies have two dedicated plans. Subscriptions are annual? Please refer to our Pricing page for more info.
Camphouse is priced on the size and complexity of the media operation, not per seat, so advertiser, agency and finance teams work in the same account without adding cost per user. Advertisers choose one of three plans (PRO, PLUS, ENTERPRISE) and a set of add-ons; agencies have two dedicated plans. Subscriptions are annual? Please refer to our Pricing page for more info.
Yes. Advertisers choose between three Camphouse plans, PRO, PLUS and ENTERPRISE, priced on the size of their media operation. Agencies have two dedicated plans: the X Plan equips an entire agency across all its client accounts for a flat annual fee per market, with client access as an add-on, and the One Plan is built for a single international client, with the agency and the advertiser working together in one account
Yes. Advertisers choose between three Camphouse plans, PRO, PLUS and ENTERPRISE, priced on the size of their media operation. Agencies have two dedicated plans: the X Plan equips an entire agency across all its client accounts for a flat annual fee per market, with client access as an add-on, and the One Plan is built for a single international client, with the agency and the advertiser working together in one account
Camphouse gives media plans what spreadsheets cannot: a shared data structure, version control, approval workflows and a live link to actuals. Spreadsheets are flexible and free, and Sheet View keeps that feel, but one plan in Camphouse is a structured record every team and every integration can read, instead of a file that has to be re-keyed and reconciled.
Camphouse gives media plans what spreadsheets cannot: a shared data structure, version control, approval workflows and a live link to actuals. Spreadsheets are flexible and free, and Sheet View keeps that feel, but one plan in Camphouse is a structured record every team and every integration can read, instead of a file that has to be re-keyed and reconciled.
Camphouse is a media-specialist platform; work management tools are generalist project trackers. Camphouse holds the media plan itself, with media types, taxonomy, budgets, flights and Planned vs. Actuals as native data, and connects to buying platforms. Work management tools track tasks around the plan. Many teams use both, and Camphouse MCP lets one AI agent update the plan in Camphouse and the tasks in Asana or monday.com from a single instruction.
Camphouse is a media-specialist platform; work management tools are generalist project trackers. Camphouse holds the media plan itself, with media types, taxonomy, budgets, flights and Planned vs. Actuals as native data, and connects to buying platforms. Work management tools track tasks around the plan. Many teams use both, and Camphouse MCP lets one AI agent update the plan in Camphouse and the tasks in Asana or monday.com from a single instruction.
Camphouse is the layer where advertiser and agency plans, budgets and actuals are unified across all markets and channels, with the AI agent and MCP access built in. Traditional planning and buying suites are often channel- or market-specific and agency-owned. Camphouse is designed for the advertiser to own its media data while the agency works in the same account, and connects to those buying tools rather than replacing them.
Camphouse is the layer where advertiser and agency plans, budgets and actuals are unified across all markets and channels, with the AI agent and MCP access built in. Traditional planning and buying suites are often channel- or market-specific and agency-owned. Camphouse is designed for the advertiser to own its media data while the agency works in the same account, and connects to those buying tools rather than replacing them.
Camphouse is the system of record for media intent and results, not a customer data platform or a general data warehouse. It unifies plan data, spend and KPI actuals into one owned, structured source, and feeds that data to warehouses, MMM providers and BI tools through exports and the REST API.
Camphouse is the system of record for media intent and results, not a customer data platform or a general data warehouse. It unifies plan data, spend and KPI actuals into one owned, structured source, and feeds that data to warehouses, MMM providers and BI tools through exports and the REST API.
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