Core Modules

Allocate before you Act: strategic planning starts in Camphouse

Global media budgets are too complex to hold in spreadsheets. With Camphouse Targets, you set the approved budget by brand, market and channel, watch pacing against it as plans are built, and put a hard cap on allocation so no plan exceeds what was signed off.

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YTD/YTG

Track your Year to Date / Year to Go budgets at all time. From financial allocation to plans to actualized spend.

Forecast

Run Local to Global budget rounds, asking each market for their next year plan. Approve or discuss with them until the forecast is up to date, all in Camphouse Targets.

GMP

Keep an eye on your Global Media Partnerships KPIs and come with your own numbers at QBRs to drive the conversation

Three layers of budget control.

Three layers of budget control.

Every dollar in your media plan passes through three interconnected control layers - financial, operational, and strategic.

Every dollar in your media plan passes through three interconnected control layers - financial, operational, and strategic.

Hard limits that actually hold.

Set authorized budget caps at any level - global, regional, brand, or campaign. Teams cannot commit more than what's been approved. Period.

Over-allocation blocking

Top-down budget distribution

Multi-currency support

Real-time cap validation

Pacing you can actually act on.

See exactly how much is planned, committed, and remaining across every dimension of your media operation - before problems compound.

Live pacing dashboards

Dynamic reallocation tools

Instant alert system

Cross-market consolidation

Allocate to outcomes. Not habits.

Connect budget decisions to KPI targets from day one. Let historical performance data inform where the next dollar should go - not just where the last one went.

KPI-informed allocation

Performance benchmarking

Channel ROI weighting

Target vs. pacing gap alerts

Hard limits that actually hold.

Set authorized budget caps at any level - global, regional, brand, or campaign. Teams cannot commit more than what's been approved. Period.

Over-allocation blocking
Top-down budget distribution
Multi-currency support
Real-time cap validation

Financial Control

Overspend isn't a risk. Structure is the new norm.

Hard Allocation Caps: Set maximum budgets at any organizational level - from global to campaign line. The moment a plan would exceed a cap, it's blocked. Not warned. Blocked.

Hard Allocation Caps

Top-Down Distribution: Start with a total authorized budget and cascade it down through regions, brands, and channels. Finance stays in control of the envelope - teams stay in control of the split.

Top-Down Distribution

Multi-Currency Precision: Plan in USD, EUR, GBP, AUD simultaneously with automatic FX conversion. No more spreadsheet FX errors hiding behind a sum formula.

Multi-Currency Precision

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Operational Visibility

Pacing problems caught in weeks, not quarters.

Live Pacing Dashboards: See planned vs. committed vs. remaining in real time, at every level of your media operation. No refresh needed. No manual consolidation required.

Live Pacing Dashboards

Reallocation: Shift budget between campaigns, channels, or markets in seconds. When a tactic underperforms, move the money immediately - not at the next quarterly review.

Dynamic Reallocation

Strategic Intelligence

Allocate to what works. Not what's familiar.

KPI Targets at Plan Level: Set ROAS, CPA, CPM, and CPV targets during the planning phase, before a single dollar is committed. Give your optimization teams a baseline from day one.

KPIs at the Plan Level

Performance-Weighted Allocation: Use historical data to weight how much budget each channel or tactic deserves. Let evidence guide the split - not last year's template.

Performance-Informed Allocation

Smarter Decisioning: Bridge the gap between plan intent and actual results by embedding KPIs into every allocation decision from the start. Strategy and spend finally speak the same language.

Smarter Decisioning

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Financial control that

enables speed.

Financial control that

enables speed.

Control and agility don't have to be in tension. The right structure makes both possible.

Six structural improvements that compound
across every campaign, every quarter.

Control and agility don't have to be in tension. The right structure makes both possible.

Manager

Zero Overspend Risk

Hard caps enforced at the system level mean budget overruns are structurally impossible, not just monitored.

Real-Time Pacing

Every stakeholder sees the same numbers at the same time. No more end-of-quarter reconciliation surprises.

KPI-Informed Spend

Budget decisions are grounded in performance data, not gut feel or last year's plan. ROI compounds quarter-on-quarter.

3× Faster Approvals

Structured budget workflows replace email chains. Approvals happen in the platform, with a full audit trail.

Multi-Currency Accuracy

Plan and track across USD, EUR, GBP, AUD and 30+ currencies without FX errors hiding in spreadsheet formulas.

Single Source of Truth

Finance, agencies, and regional teams all see the same budget - no more "which version is right?" conversations.

Every €$¥£. Accounted for.

See how Camphouse brings financial control and media agility together in a 30-minute product tour.

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Every €$¥£. Accounted for.

See how Camphouse brings financial control and media agility together in a 30-minute product tour.

Explore Platform

Book a Call

Every €$¥£. Accounted for.

See how Camphouse brings financial control and media agility together in a 30-minute product tour.

Explore Platform

Book a Call