This Agency Set Out to Cut Media Planning and Invoicing Time by 50%, and Found the Platform to Do It

The Challenge

Disconnected Planning, Lost Time, and Manual Errors

Before implementing Camphouse, Nova Expressão managed campaign planning through Excel – fragmented, inconsistent, and highly manual.

“We had many similar versions of Excel files, sometimes without an easy way to access them,” explains Tiago Maximo, Media Manager at Nova Expressão. “It was hard to ensure the data was consistent, clean, and reliable.”

This decentralized approach made it difficult to:

• Maintain version control
• Deliver consistent documentation to clients
• Move efficiently between planning, invoicing, and analysis

Leonor Amaral, Data Analyst, adds:

“There wasn’t really a fixed structure. It took longer to create a plan from scratch, and standardization across clients just didn’t exist.”

The Solution

Centralization, Standardization & Smarter Media Ops

Camphouse helped Nova Expressão transform their processes almost immediately.

“Now we know where everything is. It’s easy to access, no typos compromising analysis, and we’ve defined a common platform for the whole agency,” says Tiago.

By centralizing campaign data and enforcing consistent workflows, Camphouse has enabled:

• Faster planning and media buying
• Seamless alignment with invoicing systems
• Instant access to live performance metrics and historical data
• A clean, structured foundation for future growth and automation

“The ability to centralize all the media planning data for all our clients in one single platform has been a game-changer,” Leonor says.

AI That Turns Data into Instant Answers

With Camphouse’s built-in AI functionality, Nova Expressão has taken speed and responsiveness to a new level—especially when it comes to high-priority, time-sensitive requests.

“With this great add-on, we have all we need in a matter of seconds.” — Tiago Maximo, Media Manager

Before, compiling client investment data or summarizing media performance could take hours. Now, thanks to Camphouse AI, it’s done instantly—no manual digging or spreadsheet sorting required.

“It’s especially helped us respond to urgent requests—like what investment has been made on a particular platform or which client communicated on which channel.” — Leonor Amaral, Data Analyst

The AI assistant empowers teams to: Instantly surface insights across campaigns, clients, and platforms Respond faster to board-level requests or client demands Free up valuable time previously spent on manual data work Whether it’s a recurring executive report or a spontaneous “what’s live now?” question, the AI ensures the team always has a fast, reliable answer.

The Results

Time Savings, Smarter Decisions, and Competitive Edge

With Camphouse in place, the team can now:

• Respond to urgent requests in seconds using built-in AI
• Quickly generate investment breakdowns by client or channel
• Create a clear picture of performance across clients and time
• Save hours across planning, reporting, and billing

“Camphouse has definitely helped us save time, not just in planning, but also in invoicing, reporting, and daily data lookups,” says Tiago. “We’re now better equipped to make smarter decisions, faster.”

A Platform That Elevates Agency ROI

Camphouse isn’t just a media tool, it’s an operational backbone that boosts agency profitability. By streamlining execution and reducing overhead, it allows Nova Expressão to deliver higher-value services with greater efficiency.

“We’re still discovering how much more efficient we’ll become,” says Tiago. “But the platform already helps us optimize decisions and save time, which ultimately makes our agency more profitable.”

Camphouse in Client Pitches

The platform has even begun making an impact externally.

“We’ve shown Camphouse to potential clients during pitches, and many recognize it or are impressed by the structure it brings,” says Tiago. “It gives us credibility and shows we’re a modern, forward-thinking agency.”

A Last Word from the Team

“The support from the Camphouse team has been amazing,” Tiago says. “It’s been a long journey, and they’ve always been helpful and available. We hope to keep working together for a long time.”