Moncler achieves Real Time Global Media Planning control for Optimized Spend and Agility​

The Challenge: Modernizing Global Media Operations

As Moncler grew globally, they needed to modernize their media infrastructure. Its existing media planning and reporting relied on fragmented, manual systems, which compromised speed and data integrity in a high-speed market.

“Before Camphouse, we were using single shared Drive files for each region that were updated manually,” explains the Moncler team.

This legacy approach presented specific challenges:

• Manual Frustration: “The biggest frustration was the manual and very time-consuming process of gathering, organizing and analyzing data from different regions.”
• Data Inconsistency: Lack of data structure and version control made it impossible to maintain consistency across rapidly changing media plans.
• Financial Blind Spots: Decentralized tracking created a lack of real-time spend visibility and complicated accurate cost aggregation (especially with monthly exchange rates).
• Delayed Decisions: No single source provided a real-time snapshot of all media plans globally, hindering timely decision-making.

The Solution: A Unified Global Media Operations Platform

Moncler required a singular, global solution for real-time data and instant report generation. They selected Camphouse as their end-to-end Media Operations Platform—the global source of truth for all media investment.

Implementation immediately transformed Moncler’s approach, enabling automation and delivering immediate operational efficiency:

“We saved so much time in reporting creation and retrieving data from the past years. It also helped us to better coordinate the regions, which became more responsive and responsible for keeping track of their media plans.”

The Impact: Precision, Optimization, and Global Performance Control

Camphouse immediately delivered control and efficiency, providing Moncler with the operational agility required for a dynamic retail landscape.

1. Enhanced Financial Oversight and Accuracy

Centralization provided a structured data layer, drastically improving reliability and financial clarity:

• Data Integrity: Eliminated errors caused by manual handling and duplication. “It has significantly improved data accuracy… Centralization ensures that everyone accesses the same, up-to-date information.”
• Real-Time Visibility: The centralized Sheet View allows teams to easily monitor all media activities, ensuring transparency across all media types.
• Optimized Ad Spend: Teams now track updated spend against forecasts and dynamically adjust budgets, ensuring maximum ROI. “Thanks to Camphouse, we can see updated spend against forecasts and adjust budgets accordingly…”

This enhanced oversight led directly to: Optimized budget allocation and accelerated report production across all regions.

Essential Financial Reports: Media spent by vehicle, by vendor, by campaign, by year, and by organization.

2. Global Clarity and Agility

Camphouse provides the operational backbone that allows Moncler to manage numerous global campaigns and move quickly:

• Clear Overview: The centralized dashboard provides an “almost real-time overview” of all campaigns, helping the team “stay organized and maintain a clear overview.”
• Agility: “Camphouse is an agile reporting tool that can be updated quickly depending on Moncler’s needs for each campaign.”
• Collaboration: Facilitated collaboration across different teams, as everyone has access to their own organizations and reporting functions.

Final Word from Moncler

When asked what they would tell a peer in the retail/fashion industry about Camphouse, Moncler summarized the core benefit:

“It structures vast amounts of data into consolidated reports, providing the precise budget and media plan tracking needed for effective quarterly and monthly decision-making.”

Camphouse provides Moncler with the efficiency, accuracy, and real-time control necessary to simplify global media complexity and maintain the brand’s standard of excellence.