Mediatool Becomes Camphouse – Pivoting to Be the Obvious Home for Media Campaigns
[Stockholm – [27/2-2025] The Swedish media tech company Mediatool is rebranding as Camphouse – House of Campaigns – and unveils a new look. The rebranding cements the company’s position as the advertisers’ go-to hub at a time when businesses are seeking more efficient ways to manage their campaigns.
Effective immediately, Mediatool will operate under the name Camphouse. Alongside, the company – already simplifying the daily operations of marketing teams worldwide – introduces an entirely new brand identity. The new brand reflects its ambition to be the place where marketing teams come together to manage campaigns through collaboration and innovation.
“This is a natural step in our growth journey as we power up with AI. We are aiming to help more companies take control and ownership of their marketing data, and utilize AI workflow in a secure and controlled way,” says Alexander Högman, CEO of Camphouse (formerly Mediatool).
A Unified Platform to Tackle Marketing’s Biggest Challenges
As data volumes grow and the number of advertising options increases, managing global media campaigns becomes even more challenging. Consequently, the need for a streamlined platform to control campaigns and to take ownership of media data has never been greater.
Camphouse offers an all-in-one platform with powerful tools designed to boost collaboration and efficiency between marketing teams and agencies– smoothly replacing outdated solutions, leading to better campaign results.
“Marketing continuously demands more from campaign platforms in this new AI era– they need to be more integrated, collaborative, intuitive and handle precious data more securely. We help our customers simplify the workflow and grow in an increasingly digital and distributed world,” Högman explains.
With its new brand, Camphouse reaffirms its role as the home for media campaigns – a place where innovation and efficiency come together to shape the future of marketing.
“Our new brand aligns with Camphouse’s goal of simplifying campaign processes and team collaborations. We want to enhance our agile approach to seizing new opportunities that redefine the success of marketing departments in the new AI era,” Högman concludes.
For more information, explore our reinvigorated platform www.camphouse.io
About Camphouse
Camphouse is a premier campaign workflow management platform dedicated to simplifying the complexities of global marketing operations. By integrating cutting-edge tools for seamless coordination and innovative strategies, Camphouse empowers marketing teams to achieve exceptional outcomes. Headquartered in Stockholm, Sweden, Camphouse continues to be a trusted partner for businesses aiming to elevate their global campaigns.
Alexander Högman, CEO, Camphouse
For further questions, please contact:
Johan Holmström, Marketing Director, Camphouse
+46 702220834
johan@camphouse.io
