Alex Högman, Author at Camphouse

Mediatool Becomes Camphouse – Pivoting to Be the Obvious Home for Media Campaigns

Leave a Comment / Marketing Campaigns / Alex Högman

Mediatool Becomes Camphouse – Pivoting to Be the Obvious Home for Media Campaigns [Stockholm – [27/2-2025] The Swedish media tech company Mediatool is rebranding as Camphouse – House of Campaigns – and unveils a new look. The rebranding cements the company’s position as the advertisers’ go-to hub at a time when businesses are seeking more […]

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The Importance of A 360-Degree Data-Driven Marketing Plan

Leave a Comment / Marketing Data / Alex Högman

Mediatool Co-founder and CEO, Alexander Högman, explains how the next step in data-driven marketing is connecting siloed data for enhanced reports, actionable insights, and reaching goals faster.

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The Secret to High Quality Marketing Data

Leave a Comment / Marketing Data / Alex Högman

The marketing landscape is under constant innovation with increased automation and ‘always on’ campaigns needed to stay afloat in an ‘always online’ world. In order to keep up with a generation of digitally native, socially aware consumers, marketers need to continually evolve and adapt. Pair that with updates in privacy regulations and consumers opting out

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Alex Högman

Mediatool Becomes Camphouse – Pivoting to Be the Obvious Home for Media Campaigns

The Importance of A 360-Degree Data-Driven Marketing Plan

The Secret to High Quality Marketing Data

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